ON FRIDAY EVERYONE WEARS GREEN EVERYWHERE
Not everyone drinks Heineken. Not because of taste, but because of habit. Visually, we will make that percentage opt for Heineken in the choice situation by coloring Fridays green around the world. So you can enjoy a fresher and greener world that no one will want to stay out off, nor will they resist another Heineken.
On Fridays, people will leave the house wearing green and post the #FRIDAYSWEWEARGREEN tag during the day in favor of a cooler and more sustainable world.
